Domestic Marketing
Marketing and sales team of Efroze Chemical Industries Pvt. Ltd.
work as the health administrator satisfying the needs of community
at every nick and corner of the State. The optimum health care services
are rendered through Efroze brands which are being considered as a
vital source of health within the end consumers.
The four guiding principles that derives the marketing strategy of Efroze are...
Knowledge Based Promotion:
Marketing platform of Efroze delivers the huge benefit of products through ethically
designed promotional strategies. Essentially,these criteria ensure that a products
will be promoted in the marketplace with a message that is focused, competitively
advantageous, relevant and evocative to target audience segments, clinically supportable,
and sustainable over time.
Building Loyalty:
Efroze marketers try to ensure that their product doesn’t either go out of fashion
or be entirely superseded by alternative medicines. The continuous medical education
programs by Efroze ensure our practitioner that long term relationship building
with their patients will be regarded as the rationale for the adequate treatment.
For us brand loyalty is an integral part of value adding processes for our doctors
and end users.
Parameters Not Formulas:
There is no set formula to devising the marketing and sales strategies. Every product
of Efroze is different and respectively faces its own unique confluence of factors
influencing its performance over time. The parameters are defined with respect to
sales and market share and each of these parameters should be reviewed as frequently
as possible through external market conditions, other corporate priorities, pricing
changes, and new or revived competitors.
Meeting the Genuine need:
Continuing to meet a genuine need is of crucial importance for us, it means offering
a product that deals with customer need that recognise by them for their patients
in the mainstream marketplace.
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